Kids Mode
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A walled garden experience, safe for kids to watch movies and TV shows by themselves.
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SUMMARY
My Role
I designed and conducted a usability study, analyzed notes, extracted actionable findings, and delivered key product feedback.
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ImpactMy findings influenced the final design of the feature and contributed to a more "kids focused" design approach.
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Next Steps
The design team revisited various aspects of the feature and, per UXR's recommendation, planned for a follow-up study with kids.
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OVERVIEW
Gather information regarding desired functionality from parents with young children from different age groups. RESEARCH GOALS
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TEAM
Sr. UX Designer, UX Designer, UX Researcher (myself) TOOLS Sketch, InVision, Usertesting.com, MS Excel, MS PowerPoint PROCEDURE
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THE RESEARCH
We conducted sessions with parents who are familiar with online video streaming. We sampled parents with kids from three age groups (1-3, 4-7, 8-12 years old). These age groups were based on previously conducted demographic surveys.
Using a think-aloud procedure, we asked partcipants to perform a number of tasks, including setting up and exiting Kids Mode. I took note of user pain points and experiences that gave them “Aha!” moments. Moreover, we compiled quantitatively metrics, including time on tasks, number of errors, and number of clicks.
This research strategy was utilized to evaluate the usability of Kids Mode on both mobile (iOS/Android) and living room devices (LUA/HTML 5).
Using a think-aloud procedure, we asked partcipants to perform a number of tasks, including setting up and exiting Kids Mode. I took note of user pain points and experiences that gave them “Aha!” moments. Moreover, we compiled quantitatively metrics, including time on tasks, number of errors, and number of clicks.
This research strategy was utilized to evaluate the usability of Kids Mode on both mobile (iOS/Android) and living room devices (LUA/HTML 5).
IMPACT & RESULTS
- Identified that entry point to Kids Mode was not intuitive; design revised the top of funnel
- Identified confusing wishlist functionality; design revisited function and placement
- Uncovered concerns about text reliant design; design investigated iconography solutions and performed comparative analyses
- Recommended follow-up study with children to validate kid-friendliness of design