NATALIE GEDEON
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Kids Mode

A walled garden experience, safe for kids to watch movies and TV shows by themselves.
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SUMMARY

​My Role​

I designed and conducted a usability study, analyzed notes, extracted actionable findings, and delivered key product feedback.

​Impact

My findings influenced the final design of the feature and contributed to a more "kids focused" design approach.

​Next Steps​

The design team revisited various aspects of the feature and, per UXR's recommendation, planned for a follow-up study with kids.
OVERVIEW
Gather information regarding desired functionality from parents with young children from different age groups.
​
PROJECT GOALS
  • Understand whether Kids Mode is intuitive
  • Identify potentially confusing or inappropriate elements for kids
  • Determine what would prevent parents from handing over app to their child
TEAM
Sr. UX Designer, UX Designer, UX Researcher (myself)

TOOLS
Sketch, InVision, Usertesting.com, MS Excel, MS PowerPoint
​

PROCEDURE
  • Usability Study
  • Remote, unmoderated
  • 12 participants

THE RESEARCH

​We conducted sessions with parents who are familiar with online video streaming. We sampled parents with kids from three age groups (1-3, 4-7, 8-12 years old). These age groups were based on previously conducted demographic surveys.

Using a think-aloud procedure, we asked partcipants to perform a number of tasks, including setting up and exiting Kids Mode. I took note of user pain points and experiences that gave them “Aha!” moments. Moreover, we compiled quantitatively metrics, including time on tasks, number of errors, and number of clicks.
​

This research strategy was utilized to evaluate the usability of Kids Mode on both mobile (iOS/Android) and living room devices (LUA/HTML 5).

​IMPACT & RESULTS 

  • Identified that entry point to Kids Mode was not intuitive; design revised the top of funnel 
  • Identified confusing wishlist functionality; design revisited function and placement 
  • Uncovered concerns about text reliant design; design investigated iconography solutions and performed comparative analyses 
  • Recommended follow-up study with children to validate kid-friendliness of design

​Thank you for reading!

Want to learn more about me or my work?
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